Client:
Pepsi
Category:
Integrated Campaign
Country:
Saudi Arabia
Follow a football through
100 years
of passion, pride, and Pepsi.
Absolutely nothing. Except this campaign.
Celebrating the past, present, and future of football in Saudi Arabia, Pepsi has invited some of the biggest players from the past, current stars, and the rising talents of tomorrow to be part of the campaign.
The roll out included the Hero Film, Key Visuals, supporting content in form of interviews, and audio messages among other things.
What links 9 national
Saudi football stars?
Player Perspective: Digital content for fans, from the players.
Past, present, future of football
in one key visual.
Pepsi99: Digital content bringing together 9 players and 9 questions.
Style frame for futuristic stadiums.
Digital can prototype.